Design Thinking
Overview
In Practice Design Thinking
The purpose of this five (05) days interactive program is to give a hands on experience of using Design Thinking in practice and applying the tools and techniques to solve business challenges.
- The desired outcome is to help the participants deepen their design thinking skills, advance their practice, and have a greater impact through their work.
- Introduction to design thinking, what it is and how it works
- Products and emotions (How products elicit emotions)
- Service and emotions (How services elicit emotions)
- Emotional map of a service
- Show the tools and techniques for choosing and framing design challenges
- Framing the team challenge
- Present the challenge for feedback
- How challenge framing makes a difference?
- Explain the user research tools and techniques to use
- User identification, Quantitative Vs Qualitative data
- Preparing for interviews
- Conducting interviews
- How to synthesize data?
- Converging in the problem space
- How to reframe the challenge (s)?
- Ideation and pattern breaking
- Developing ideas
- Converging in the ideation phase
- Impact of experience on products and services
- Prototyping for Products and Services
- Preparing and testing
- Measuring, Learning and iterating
- The prototyping and testing with the end users
- Business/Marketing Heads & Executives
- C-Suite Employees responsible for determining and achieving Revenue Targets
- Sales Heads & Executives
- IT employees assigned for assisting Sales, Marketing and Business Analytics Departments
- Students/graduates with business, commerce, marketing background
- The learning outcomes of this workshop include gaining the ability to transform raw data into actionable insights, creating impactful dashboards and reports using advanced techniques like DAX and Power BI Visuals
- Developing a deep understanding of Business Intelligence techniques for confident decision-making.
- Participants can expect to gain hands-on experience and practical skills that can be applied in real-world scenarios
Program Take Aways
- Design Thinking Methodology On boarding & Understanding
- Design Process learning & practice
- Design stages introduction and understanding
- Design Rules learning & understanding
- Learning and Practical experience of Design tools & techniques
- Hypothesis building
- User interviews
- Personas
- Customer Journey Mapping
- Categorization of Insights
- How might we statements
- Ideation
- Crazy 4
- DFV (Desirability, Feasibility, Viability) Matrix
- Customer Journey Design
- Prototyping
Day-1: Design Thinking Onboarding & Introduction
Design Thinking methodology Introduction, deep dive into design Stages and process including how to start a project what mind-set to carry and what you need to begin and most importantly understanding of end user.
- Design Thinking Introduction
- Design Thinking Structure – Stages deep dive
- Products and Services emotions (How products elicit emotions)
- Design Rules
- Hypothesis Building tool
- Personas tool
Day-2: Defining the Problem Statement
Deep dive into user understanding through “User interviews” tool. How to collect significant insights from customer and organizational perspective. How to sort your unclear data into valuable insights and define your need/problem statement. How to quickly identify and map the disconnects in your process journey.
- User Interviews tool
- Insights Compilation
- Customer Journey Mapping tool
- Categorization of Insights
Day-3: Exploring Opportunities
How to think outside the box using ideation tools to explore the opportunities and brainstorming in altogether newer & simpler ways.
- How Might We tool
- Vote & Note tool
- Ideation & Sketching
- Crazy 4 tool
Day-4: Desiging for Experience
How to use the DFV Tool (Desirability, Feasibility, Viability) to evaluate the best idea from a pool of ideas and the “Why”. How to do synthesis of insights and coming up with ideal journey design focusing what experience you want to give to your end user.
- D,F,V Idea Prioritization Matrix
- Synthesis of Insights
- Customer Journey Design tool
Day-5: Making it Real
Now is the time to collect your insights and make it real with prototyping tool where you can practise low fidelity to high fidelity prototypes to ensure your ideal solution is live just the way you want it for your organization and customer saving man-hours, cost and efforts in post launch failures.
- Prototyping
- Test & Improve
- Channel wise Solution Mapping
Frequently Asked Questions
Yes, You will be awarded a course completion certificate by Dice Analytics if you pass the course.
For this professional workshop, you need to have a PC with minimum 4GB RAM and ideally 8GB RAM.
Since our trainings are led by Industry Experts so it is made sure that content covered in workshop is designed with hand on knowledge of more than 70-75 % along with supporting theory.
Don’t worry! We have got you covered. You shall be shared recorded lectures after each session, in case you want to revise your concepts or miss the lecture due to some personal or professional commitments.